Following a series of unfortunate events with both its core management, and stock price, over the past several months, the company known previous as RIM (Research In Motion) is this week shedding its previous branding, to become simply – BlackBerry.
“We have transformed ourselves inside and out, and we have defined a revision, a dedication to the boundless opportunities in mobile computing,” Heins said at the company’s press event on Wednesday. “Our customers use BlackBerry. Our employees work for BlackBerry, and our shareholders are owners of BlackBerry. From today on, we are BlackBerry everywhere in the world,” he concluded.
Following the detailing of its global re-brand, the company also announced on Wednesday the launch of its new flag-ship smartphone, the BlackBerry Z10. Featuring a 4.2-inch touchscreen at a resolution of 1280 x 768 – (and thus, a virtual keyboard) – the BlackBerry Z10 is set to become available this March for a suggested retail price of $199. This excludes the two-year wireless plan you’ll also have to sign up to upon purchase.
With 70,000 applications expected to be available at launch, the BlackBerry Z10 will be available to buy from all four of the major wireless carriers in the U.S, and will arrive featuring 16GB of built-in storage, full support for LTE networking, and a 8-megapixel rear-facing camera.
Learn more at BlackBerry.com.